| Proof Points | Primary Messages | Audience Connection |
| Trusted supplier to big brands such as Walmart and McDonalds. | Cargill provides the highest quality food supplies to all its customers. | “I’ll work for a prestigious global market leader with the highest quality of products and services.” |
| Led transition to cage-free egg farming, enabling McDonald’s to launch its successful “All Day Breakfast.” | Cargill works in partnership with our customers to develop innovation solutions for business challenges. | “I’ll be a true partner to my customers, collaborating with them to develop solutions that will grow their business.” |
| Largest privately held company in U.S. with continual reinvestment back into company. | Cargill is customer-centric. | “I won’t have the same pressure every quarter to beat market forecasts. I can focus on building relationships with my customers.” |
| “Our word is our bond.” | We are uncompromising in our ethics and sales practices. | “I won’t be expected to do ‘anything and everything’ to get the sale.” |
| Introduced lowest saturated fat, high-oleic canola oil available to commercial food customers worldwide. | Cargill is innovating and leading the industry to a more sustainable and healthy future. | “Cargill is an industry innovator that I would be proud to represent to my customers.” |
| Piloting programs to create more transparency in food sources (cocoa; turkey). | “I will be in the unique position of selling some of the newest and most innovative food items in the world.” |