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Proof Points Primary Messages Audience Connection
Trusted supplier to big brands such as Walmart and McDonalds. Cargill provides the highest
quality food supplies to all its customers.
“I’ll work for a prestigious global market leader with the highest quality of products and services.”
Led transition to cage-free egg farming, enabling McDonald’s to launch its successful “All Day Breakfast.” Cargill works in partnership
with our customers to develop innovation solutions for business challenges.
“I’ll be a true partner to my customers, collaborating with them to develop solutions that will grow their business.”
Largest privately held
company in U.S. with continual reinvestment back into company.
Cargill is customer-centric. “I won’t have the same pressure every quarter to beat market forecasts. I can focus on building relationships with my customers.”
“Our word is our bond.” We are uncompromising in our ethics and sales practices. “I won’t be expected to do ‘anything and everything’ to get the sale.”
Introduced lowest saturated fat, high-oleic canola oil available to commercial food customers worldwide. Cargill is innovating and
leading the industry to a more sustainable and healthy future.
“Cargill is an industry innovator that I would be proud to represent to my customers.”
Piloting programs to create more transparency in food sources (cocoa; turkey). “I will be in the unique position of selling some of the newest and most innovative food items in the world.”