Proof Points | Primary Messages | Audience Connection |
“Injury-free facilities” is a unique metric for Cargill (vs. standard metric of “facilities w/o lost work days”). | Cargill’s #1 priority is the health and safety of all employees. | “My work will make a meaningful impact.” |
2020 goal: ZERO fatalities.
| Cargill is invested in deep learning of complex safety risks and proactively finds ways to guard against them. | “I will be empowered to think creatively and apply innovative solutions.” |
Privately held with large % of profits reinvested back into the business.
| Cargill is establishing an EHS Center of Excellence to bring together and share best practices, scale and professionalize function. | “My contributions will help
|
89% of employees said safety trumps everything for Cargill. | Cargill has embedded a powerful, proactive safety culture that employees apply across all aspects of their lives. | “I know that my safety would always come first.” |