| Proof Points | Primary Messages | Audience Connection |
| Largest privately held corporation in U.S. with large reinvestment back into company each year | We’re making significant investments in a full-scale digital transformation to drive the industry forward. | “I’ll be able to work on cool and exciting initiatives that will help feed the world.” |
| Access to proprietary data collected over 153 years. Key goal: digitalize all product lines. | Cargill Digital Labs is run like a start-up with the strength of a successful 153-year-old company behind it. | “I’ll have the rare opportunity of working for a global organization with an entrepreneurial mindset and an immense set of data and insights to work with.” |
| Cargill Digital Lab’s mission is to prepare Cargill for a digital future | Our goal is to make D&A a core competency throughout all business lines. | “My work will have a significant impact on how we do business.” |
| A number of partnerships and joint-ventures have resulted in Sawtooth, Hyperledger Grid, iQShrimp, etc. | Cargill has invested in diverse partnerships and joint-ventures to speed transformation. | "I will be exposed to a broad array of companies that are utilizing data and technology in unique ways.” |
| Cargill’s Justin Kershaw is recognized as a 2018 CIO 100 winner for iQ-Shrimp project. | We are applying outside expertise and technology in new and innovative ways. | “I will be challenged and valued for what I bring to the table.” |
| Shawn Stavseth, Digital Strategy and Innovation Advisor in Cargill’s Digital Labs, is cited as one of the 20 most powerful women in technology by Connected World magazine | We are disrupting an industry, bringing in talented technology innovators to drive our transformation forward. | “I will be comfortable bringing my whole self to work and contributing my best to a diverse and innovative team.” |