With a better understanding of how our headline structure works, we can begin to create copy that evokes our employment brand characteristics. The following examples illustrate how best to implement this new brand voice.

Headlines should be strong and confident, without being too direct or wordy. By ensuring the statements contain meaningful context to communicate with the audience, we create compelling statements.

Before: Establishing important relationships. Diversify the crops in an emerging region to support their soil. Build resilient communities.	After: Establish relationships. Diversify crops. Build resilient communities.
Before: Connect. Develop. Create meaningful impact.	After: Connect new markets. Develop strategies. Create meaningful impact.
Before: You can digitize agriculture. We start by helping our stakeholders develop cost-saving ways to improve animal production. Together, we can disrupt entire industries across the world.	After: Digitize agriculture. Innovate animal production. Disrupt industries.