It’s important to understand your audience and your media before crafting your message using the following guidelines.
• Brochures available at a hiring event will feature stronger, aspirational language to deliver a confident message to prospective candidates.
• Chatbots may take on a more straightforward, conversational tone to ease users through a complicated task or to navigate a website.
• Social media posts are designed to be a conversational, often a peer-to-peer way of communicating with the public and should be more relaxed.